France, in Western Europe, encompasses medieval and port cities, tranquil villages, mountains and Mediterranean beaches. Paris, its capital, is known worldwide for its couture fashion houses, classical art museums including the Louvre and monuments like the Eiffel Tower. The country is also renowned for its sophisticated cuisine and its wines. Lascaux’s ancient cave drawings, Lyon’s Roman theatre and the immense Palace of Versailles are testaments to its long history
Dialing code: +33
Population: 66.03 million (2013) World Bank
President: François Hollande
Prime minister: Manuel Valls
Most overseas trips are by those aged 25-44, but the cohort having seen the strongest growth in the past decade is 55+
Nearly 30% of vacation visitors are travelling as part of a tour group
Paris is by far the most important source market for outboundvisits
Sightseeing of famous buildings/monuments
Visits to museums
Case Study: IFTM Top Resa
In September made attended IFTM Top Resa France’s B2B international tourism exhibition.
France’s tourism industry’s leading event for networking, doing business, innovating and keeping abreast of market developments offers a 360° panorama of the travel industry, covering all sectors: leisure, business and events.
made reached leisure, business travel and MICE buyers at this single event and strengthened our network and b2b relationships.
made’s London based clients benefited from the show's massive media coverage (1,000 journalists and media). France is currently the number one inbound market to Britain:
8 geographical regions were represented at the exhibition including:
Europe and the Mediterranean Basin
made generated hundreds of useful leads, which passed on to Encore tickets (a London based wholesaler) greatly boosting the number of ticket sales made.