Germany is a Western European country with a terrain of vast forests, rivers and mountain ranges, and 2 millennia of history. Berlin, its capital, is home to thriving art and nightlife scenes, the iconic Brandenburg Gate and many other places of German heritage. Munich is known for its Oktoberfest and cavernous beer halls, including 16th-century Hofbräuhaus. Frankfurt, with its skyscrapers, houses the European Central Bank.

Capital: Berlin
Dialing code: +49
Population: 80.62 million (2013) World Bank
Chancellor: Angela Merkel
President: Joachim Gauck

Visitor Characteristics:
Business visitors are four times as likely to be male than female
More than half of vacation visitors are making a repeat visit to the destination
Virtually all vacation and business visitors are German but 25% of visiting friends and relations (VFR) visitors are British nationals
Business visitors tend to have a higher household income than leisure visitors

Popular Activities:
Sightseeing of famous buildings/monuments
Visiting parks/gardens

Key Demographic and Economic Data:
Population (m): 81.0
GDP per capita (Int $): 41,248
Annual average GDP growth over past decade (%):1.3

Case Study: ITB Berlin

The world's largest and most important tourism trade fair with around 10,000 exhibitors in 2015, representing every sector of the tourism industry.

The ITB Berlin exhibition runs across five days (three dedicated to trade visitors only), welcoming over 120,000 trade visitors and 80,000 consumers. It draws trade visitors from all over Europe, a large part from the emerging Eastern European markets. Markets include: Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland.

Each year made and Encore tickets take a 20 square metre stand. As a leading event in the tourism calendar, ITB is a prime opportunity to meet influential trade and media, showcase our clients' product or service, build relationships and make new leads. 

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