A cracking Easter for tourism

It certainly was an egg-cellent long weekend as Easter travelers flocked to the UK creating a 49% year-on-year rise in international visitors to the UK, with a particularly strong increase from Denmark which saw a 233% increase.

Easter tourism boom for the UK - made tourism

Statistics from online travel agent eDreams revealed that there was also a 138% rise in Norwegian tourists to the UK and a 128% increase from those traveling from the Netherlands. The weak pound and a 16% decrease on airfares since the same time in the previous year are suggested to be catalysts for the increased numbers. 

Edinburgh, London and Manchester were the top three UK destinations to visit across the four-day long weekend with the Scottish capital up 66% on the same time the previous year. Dana Dunne, eDreams Odigeo chief executive, said: “London has always been a favourite destination for travelers from around the world, and this Easter we’ve seen a 49% increase in international flight bookings to the UK.

“As one of the world’s largest online travel companies, our data gives us insight into global travel trends and what’s really encouraging for the British tourism industry is that inbound arrivals are also up for cities across the country, including Edinburgh and Manchester. It’s really great to see Britain becoming more popular than ever.”

The top 10 fastest growing markets to the UK this Easter (based on percentage increases compared to Easter last year) were:

1. Denmark (233%)
2. Norway (138%)
3. Netherlands (128%)
4. France (110%)
5. Germany (75%)
6. Luxembourg (67%)
7. Belgium (52%)
8. Portugal (39%)
9. Austria (38%)
10. Romania (35%)

 


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