April tourism figures good news for UK
It was another record breaking month for inbound tourism to the UK, with 3.7 million visitors arriving in April this year. The latest figures from VisitBritain have revealed a 19% increase on the same time last year and have delivered the highest April tourism numbers ever recorded.
Overseas visitors spent a record £2 billion in April, as the total number of inbound visits to the UK rose to a record 11.8 million for the January-April period.
VisitBritain Director Patricia Yates said:
“Tourism is one of Britain’s most valuable export industries and it is very encouraging to see this continued growth as we head into the peak summer season and beyond. We continue to drive home the message of value and welcome globally, particularly in our high spending markets China and the US and the valuable European market.”
The continued weak pound has continued to drive the rise in visits, with long-haul regions showing particularly strong growth with one million visits from North America alone between January to April - up 16% compared to the same period last year.
Whilst news is great for the tourism sector, the news is less good for British travelers and holiday makers. The continued fragility of the pound has seen travel costs soar, with some exchange rates reported as high as €0.98 for £1.
Latest flight booking data from ForwardKeys shows that bookings for international arrivals to the UK during the summer are currently tracking 12% ahead of the same period last year.
Tourism is worth £127 billion annually to the UK economy, creating jobs and boosting economic growth across its nations and regions.
Photography by Adobe Stock Images.