New Tourism Plan From London Mayor
The Mayor of London has today launched a new tourism plan, as the capital prepares to welcome increased visitor growth over the next 8 years.
More than 40 million people are expected to visit the capital a year by 2025 - a 30% increase from the 31.2 million visitors who came to London in 2016.
The new report released by the Mayor and Visitor London has also revealed that spending is also expected to increase by almost 50%, to nearly £22bn a year. Comparitively in 2016, international visitors to London spent nearly £15bn.
Key recommendations from the report include promoting travel during off-peak periods and investing in information to allow tourists to explore more of the city.
Presenting the so-called tourism vision last night, Sadiq Khan said:
“It’s important that all Londoners benefit from a growth in tourism. By inspiring visitors to come to our great city during quieter periods like autumn and to find hidden gems off the beaten track, we can ensure that the projected growth in visitor numbers is sustainable and that the tourism and cultural industries work for everyone," Khan said.
As a result of the report, it is expected to see increased investment in key areas including cultural infrastructure, the improvement of amentities for vistors and development of new digital technology to accomodate the predicted increase of visitors. The investment to these sectors is crucial to ensure that London remains one of the top destinations in the world for international visitors.
London's tourism sector, which is worth 11.6 per cent of the capital's GDP, employs 700,000 people, or one in seven jobs.
According to VisitBritain, a record 37.6 million visited the UK in 2016, with visitors spending £599 per visit on average.