VisitBritain launches partnership to attract more Chinese visitors to Britain

Yesterday saw the start of a fruitful partnership between VisitBritain, Hainan Airlines (HNA Group) and Alitrip, Alibaba Group's tourism arm, in China. 

Following the new air service agreement between China and the UK. The Chinese cities to be connected directly with Britain are Changsha, Chengdu, Qingdao, Shenzhen and Xi’an, all to be serviced by HNA Group’s three subsidiary airlines including Hainan Airlines, Tianjin Airlines and Capital Airlines. Providing greater opportunity for travel for smaller cities.

Hainan Airlines is the only Chinese airline with which VisitBritain has a long-term strategic partnership in China.

VisitBritain’s partnership with Alitrip will create a virtual British marketplace on Alitrip’s digital platform, showcasing the diversity of UK tourism products directly to millions of Chinese consumers and also promoting great experiences and destinations across Britain to Chinese visitors, converting the inspiration to visit into bookings.


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