London
We work with various third parties to promote cultural and sporting activities to the global visitor market. There are many different ways that we help our clients to reach overseas markets and connect with customers. We specialise in the following key areas:
Leisure Tourism:
Leisure visitors can divided into segments such as day
visits, short breaks, holidays (4+ nights) and VFR (Visiting
Friends and Relatives). Marketing opportunities targeting
consumers are available including; local advertising via
international guidebooks, travel media, brochure
distribution and online.
PR:
Our international PR campaigns engage with the world's
leading publications, from national newspapers to fashion
and lifestyle magazines to social media. We make
arrangements for around 500 visiting journalists every year,
helping them to generate 10,500 articles and broadcasts
featuring our clients' events, musicals or plays.
Travel Trade:
The growth of the internet means that more people are now
booking their trips directly, either online or by phone
after researching on the internet. However, the travel trade
(travel agents and tour operators) still plays a major
role. made maintain a network of profiled travel
trade contacts across the world. made aims to
inspire, educate and connect the local travel trade in the
following ways:
Travel Trade Press & PR
Retail Travel Agents Training Programme
Major B2B Workshops & Trade Exhibitions
Sales Mission
Participation in Local Exhibitions
Familiarisation Trips
Business Tourism:
Business Tourism refers to individuals or groups travelling
for the purpose of business. Marketing opportunities
targeting business travellers are available including
advertising, brochure distribution and on-line.
made is a specialist in destination management with expert knowledge of the Capital & the United Kingdom.