Norway is a Scandinavian country encompassing mountains, glaciers and deep coastal fjords. Oslo, the capital, is a city of green spaces and museums, including the Edvard Munch Museum and the Norsk Folkemuseum, a collection of open-air historic buildings. Preserved 10th-century Viking ships are displayed at the Vikingskipshuset. Norway is also known for fishing, hiking and skiing – notably at Lillehammer’s Olympic resort.

Capital: Oslo
Dialing code: +47
Currency: Norwegian krone
Population: 5.084 million (2018) World Bank
Neighboring countries: Sweden, Finland, Russia

Visitor Characteristics:
There are considerably more male than female visitors from Norway for business and miscellaneous trips
Nearly half of all visitor spend comes courtesy of visiting for specifically for a Holiday (rather than VFR or Business), whilst almost one-in-ten visits are primarily to watch Sports
40% of vacation visitors are travelling with their spouse or partner
More than four-in-five visitors from Norway make a repeat trip to the destination
It is not unusual for October to November to be the quarter of the year generating the most visits

Popular Activities:
Sightseeing of famous buildings/monuments
Visiting a pub
Going on a guided tour

Key Demographic and Economic Data:
Population (m): 5.1
GDP per capita (Int $): 56,223
Annual average GDP growth over past decade (%):1.5

Case study: Destination Britain Nordics 

Every year we meet and do business with 50 top buyers from these loyal and steadily growing markets.

Destination Britain Nordics gave us the chance to gain new business contacts and build on existing relationships with buyers from Denmark, Norway and Sweden.  Out most successful mission was in 2015 where we organised a performance from the hit West End musical The Lion King Check out the short video above! We hope to replicate this success in 2020.  

The event consists of pre-scheduled one-to-one business appointments and evening networking opportunities. The Nordics is an important inbound tourism market to Britain; Scandinavian visitors are very loyal with a high percentage of repeat visitors, the region has been the least effected by the recent Euro crisis and has been steadily growing in recent years.

Back to Global Reach