Privacy & Cookie Policy

Privacy & Cookie Policy

made in 2010 Ltd (made) respects individual privacy and values the confidence of its customers, employees, business partners and others. made strives to collect, use and disclose personal and other information in a manner consistent with applicable laws and strives to maintain the highest ethical standards in its business practices. This is our general privacy policy for services we provide through this website.

About us 

The protection of your privacy and personal information is important to us and we make sure that we have appropriate security measures in place to protect it. 
We will respect your privacy. You should receive marketing emails only from us and, if you agree, from other organisations we have carefully chosen. We will make sure that the boxes you need to tick if you are happy to receive marketing information are presented clearly and at an appropriate time. 
We will make it clear at the point when we request your information, what we are collecting it for and we are going to use it. 
We will collect and use your personal information only if we have your permission or we have sensible business reasons for doing so, such as collecting enough information to process your event registration. 
We will minimise the amount of information we collect from you to what we need to deliver the product and services you have requested. 
We will be clear in our dealings with you as to what information about you we will collect, and we will use it. 

What we collect

We may collect the following information:

  • name and job title.
  • contact information including email address.
  • demographic information such as postcode, preferences and interests.
  • other information relevant to customer surveys and/or offers.

Certain services that we provide may involve us collecting extra information (your location or preferred language, for example), so that we can tailor the information we give you more appropriately. 

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address you have provided. 
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail. We may use the information to customise the website according to your interests.

What legal bases do we use for processing your data? 

We use different legal bases depending upon the purpose for collecting your data in the first instance. 

For all data collected to a sign up for a product and service such as a newsletter or an event we process the data using Legitimate Interest, i.e. you are able to access an extensive range of information in exchange for supplying your information, and we have a relationship where the balance of benefit is in your favour. 

You always have a choice in the management of your data in this manner and can opt out of processing under this basis at any time. 

Where you provide data in the course of the purchase of a product we process your data under Contract, i.e. your data is necessary for the fulfilment of the service. Any additional contact, i.e. telling you about another product or service closely related to the product or service you have bought is managed under legitimate interest. 
Any secondary processing of your data, i.e. sharing with third parties, sending you messages on behalf of third parties is managed under Consent. 

Under the terms of the current data protection legislation, we will always make it as easy as possible for you to opt out of unwanted processing, providing it does not restrict our ability to provide you with the service you have requested. 


From time to time we may use some elements of the data you supply to target the messages we send you. For example, we may use your location to send you information about an event happening in the same country or may use your company type to send you a relevant news story. 

None of the information is collated by wholly automated means and the rights and freedoms of the data subject are safeguarded by suitable measures. 

How long do we hold on to your data?

Because we collect data for a wide range of purposes, we do not have a singularly defined retention period. For each individual product and service we define a carefully assessed timeframe within which we retain your data. 

After this, data is managed to ensure that it is either erased from our system, minimised and retained for legal reasons or pseudonymised and retained on a global suppression list to ensure that you do not receive unwanted messaging from us. 

Other uses of your data 

With your permission, we may also send you emails from trusted partners we think may interest you. At any time you can decide not to receive these emails, you will be able to ‘unsubscribe’. 

We do not sell your data at any time. We will only share your data with our sponsors and commercial partners with your permission. 

Children data 

This website is not intended for children and we do not knowingly collect data relating to children.

Updating your personal information 

Under current data privacy legislation, you have the right to rectify, erase or restrict the processing of your data without undue delay. You may also request access to the data we hold on you. 

To do this or to update your personal information at any time please contact Laura Sayce by email  [email protected] or telephone 020 7831 8105.

Data Sharing 

We will not share your personal information with others without your permission. 


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Legal information and how to contact us 

Under the currently Applicable Laws we have to say who the ‘data controller’ is for made’s products and services provided via our websites and events. The data controller is the organisation responsible for protecting information and in our case, it is made tourism marketing. 

If you would like access to or a copy of the personal information we hold about you, to request a correction or have any questions about how we may use it or to make a complaint, please contact Alastair Drakemsith by email  [email protected] or telephone 020 7831 8105.

Your request will be dealt within a reasonable period of time, not longer than 30 days. 

Changes to the privacy policy 

If we make changes to our privacy policy we will show you what they are here. If these changes are significant, we may also choose to email relevant individuals with new details. If we are required by law we will obtain your consent to make these changes. 

Changes to this policy – May 2018.